Monday, November 28, 2011

Good Friends

I have a lot of amazing friends. This is one of the main lessons I have learned during the process of helping to open a brewery. Today I am especially thankful for my friends David and Andy. They have volunteered their talents to help me create the visual feel that I want for the brewery. David is behind the logo concept, and Andy has made awesome visuals like the one below to pitch my concepts to my boss. They make me look good.

Below is a mockup of what the glassware we will be selling at Cranker's will look like. The style of pint glass is called a Willi Becher. It features a slight angle in around the logo that aids in capturing aromas and it is an all around solid beer glass. 

Glass shape really does play a large roll in how the beer tastes and smells. Test it out. Compare a craft beer poured into a water glass like this:
Try it side by side with a glass that has a lip that curves in, like these:

Great glass from New Belgium

Even a classic brandy snifter can be great for craft beer

Anyhow, this is a topic that can receive a lot more attention, so I may dig in deeper in a later post. In the meantime...

Drink good beer with good people!

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