Wednesday, June 6, 2012

The Dust Settles

I could tell that life was getting back to normal when I began thinking of messing around on Facebook and Twitter again. For so long, writing blog posts and attempting to create a social media base was my work. When school ended in June of 2011, I had no idea that I would not begin working in the brewery until April 2012. I had things on the brewery front to keep me busy: recipe design, equipment research, contributing to branding duties, and trying to grow the aforementioned social media opportunities. However, those things did not stack up to anything near full time work.

Once I could get into the brewery and start cleaning the world around me sort of shrunk away. I tend to get tunnel vision when it comes to the things that I am passionate about. I started working 12-14 hour days seven days a week. I have listened to countless interviews with brewers who participated in launching a new start up like I was. I knew that things would be demanding and exhausting, I didn't walk into this blind, but I didn't realize how intense the whole thing would be. I know that the journey is not over, but I feel as if I have started to come out the other side.

I am proud to say that I have brewed a total of 120 barrels of beer so far and that they have been clean and in the ballpark of where I want it. Sure the will be tweaks made along the way, but I can live with the start that I had. It is pretty wild watching a restaurant full of people drinking the beer that you have made. The local community has really embraced us at the brewery and have been very supportive. I have met a lot of great people. The biggest thrill for me thus far has been speaking to people who drink Bud Light only, sit down and drink my IPA, and then order a second.

I have plans to start posting more regularly. I am excited to share some of the things I have learned about hopping techniques, malt crushing size in relation to extract efficiency, and maybe some general interest stuff. Until then...

Drink good beer with good people!


  1. When you have a passion it becomes fun to chase your dream. Be sure to take a day, spend it with your family and don't mention the word crankers or beer. Can't wait to see the place. Coach